Can You See Yourself Eating It

This app helps you make up your mind with an ultra-realistic Augmented Reality menu.

Part of the experience of going to a good restaurant is being presented with lots of tempting options. When faced with page upon page of delicious and interesting details, some of us fall back on trusted favorites (my husband will order steak nine times out of ten) while others enjoy trying new things. If you’re anything like me, you’ll be constantly driving your dinner companions mad with indecision from the cold like a deer in the headlights.

“Watch yourself eating it,” which would be tastier? My husband would urge, impatiently, to order his steak in advance. But when gripped by indecision, it’s often hard to imagine things in any meaningful way, especially in restaurants that get all fancy and creative with their cuisine details and presentation.

We can all probably relate to craning our necks to peek at someone else’s plate, or kicking ourselves when the food arrives and you just realize that the person next to you got what you really wanted. Many evenings are wasted on such experiences.

That’s why I got so excited when I heard about a start-up called Kabak, which is using AR to help you make up your mind, based on what a dish actually looks like. , and their 3D renderings are so realistic that you can practically smell or taste them.

Kabak co-founder Alper Guler explains that for the past two years his team has been perfecting a proprietary process to create ultra-realistic culinary models – one of the most difficult products to capture in 3D.

They optimize content for augmented reality, then manage and distribute it to their customers agnostically across all AR-enabled platforms, which now includes Domino’s, Grubhub, Subway, and Dunkin’. You can also preview how your wedding cake will look like at Magnolia Bakery.

CEO Mike Cadoux says 2018 has been a good year for AR, with Snapchat and Facebook enabling developers like him to push content on their platforms. “Our view count went from 20K to 1MM in a week.

Looking at 2019, with Apple and Google starting to support web based AR experiences, I believe we will soon see more useful AR experiences from brands. Augmented reality continues to grow along a traditional path to new technologies – from early uses such as playful entertainment, to large-scale integration into everyday businesses, particularly advertising and retail display,” he adds.

According to IDC, the augmented reality retail showcasing market is expected to show a 133 percent Compound Annual Growth Rate (CAGR) over the next five years, reaching $24.4 billion.

Companies like Google, Apple, Microsoft, Snapchat and Facebook are investing billions in technology, and companies like Kabaq fill a gap in this emerging market by providing true presentation and dynamic storytelling. They now also want to expand their business into other verticals like fashion, luxury and consumer packaged goods.

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